West Alameda Business Association


Thank you to Alameda Police Chief Paul Rolleri and his incredible team for immediately addressing the concerns of recent crime on Webster Street. Working with Chief Rolleri the West Alameda Business Association has created a West End Community Safety Forum scheduled for Thrusday, May 24, from 5:30 to 7:30 p.m. upstairs in Otaez Restaurant, 1619 Webster St.  

The Alameda Point Collaborative’s (APC) annual fundraiser, The Farm to Table Luncheon, has been set for Saturday, May 19. APC invites Alamedans to come eat, celebrate and advocate for a great cause at the APC Farm. Supporting the less fortunate gives extra meaning to the words strength, home and kindness.


The Best of Alameda contest by Alameda Magazine is a highlight of the year that celebrates our Island City. The West Alameda Business Association (WABA) congratulates the following West Alameda businesses for being chosen among the Best of Alameda.

Food & Drink

Feathered Outlaw at 1506 Webster St., a shop that features works by artists, crafters and makers, recently celebrated its first anniversary. According to shop owner Marie Ortega, “Attendance was amazing and catering, live screenprinting and the DJ all went off without a hitch!” Left to right: Mynt Ortega, owner of Modern Mouse; Marie Ortega; Holly Shirrmacher and Melissa Rivers, owner of Herbal Gypsy, celebrate the store’s birthday with friends, staff and artists who consign their works there. 

On Wednesday, March 28, the West Alameda Business Association (WABA) will present a brand-new event designed to showcase the West End’s delicious eatieries. The West End is abuzz about the upcoming “A Taste of West Alameda” where everyone can come over and enjoy endless samples of West Alameda’s variety of cuisines. Mix and mingle while tasting beer, wine and spirits from Alameda Point’s own Spirit’s Alley and beyond. 

Sound nutrition is critical to promoting any pet’s wellbeing. From nose to tail, key nutrients help support a dog’s or cat’s growth and structure, body systems and metabolism. A “complete and balanced” pet food recipe will contain the vitamins, minerals, essential fatty acids and proteins and amino acids considered essential to these processes.


Happy New Year and the best to you in 2018. We at the West Alameda Business Association (WABA) are jumping right into celebrating another New Year Tradition: Lunar New Year. 

In 2018 Lunar New Year will fall on Friday, Feb. 16. According to the Chinese 12-year animal zodiac cycle, this year will be the Year of the Dog. Also known as the “Spring Festival” throughout Asia, the Lunar New Year is the most important traditional festival lasting at least several weeks. The New Year falls on a different date each year because it is based on the lunar calendar.  

We’ve had a great response to our new logo and Explore West End project. Thank you for your comments and your participation. We are in the process of creating a new and exciting website and will role it out early January. Stay tuned!

There are so many ways to Explore West End. This month I’ll start with the sounds. Our West
End environment creates sounds that you don’t necessarily hear in other communities.