Have fun in Downtown Alameda on Thursday, July 4, and view one of the longest Independence Day parades in the world. The Alameda Fourth of July Parade is one of the best Fourth of July celebrations in the Bay Area and begins at 10 a.m. at the corner of Park Street and Lincoln Avenue. 


The meaning of the phrase “ice cream” varies from one country to another. Around the world, different cultures have developed unique versions of ice cream, suiting the product to local tastes and preferences. The sweet treat usually is a combination of ice, milk (or cream), fruits and other flavorings, and typically sweetened by some type of sugar.

Premium whiskey and tasty bites await as imbibers stroll through historic Downtown Alameda during the first-ever Downtown Alameda Whiskey Stroll. Grab a sweater and join the fun on Friday evening, March 2, from 6 to 8:30 p.m.

Tickets for this premeir event go on sale tomorrow! The price of admission includes a collector’s glass, 10 whiskey tastings, a tasty “bite” at each pouring station and a commemorative guide. Tickets are $40 in advance. The price increases to $45 the week of the event and $50 at the door. 

At the end of each year, the Downtown Alameda Business Association (DABA) presents awards to member businesses in recognition of their contributions to the success of the downtown district. The owners and staff of the selected businesses are excellent examples of the quality of service you can expect to find throughout the district. Additionally, the award recipients are highly active in DABA activities, continuously participate in downtown events and make a special effort to cultivate improvements in the business community. 

The Downtown Alameda Business Association (DABA) held its annual holiday party and business awards ceremony for its members on Dec. 7 at the Elks Lodge. The event was hosted by the DABA’s Executive Director Janet Magleby and the association’s Membership Committee: Jennifer Serr (Chairperson), Jone Stebbins, Jessica Lindsay, Jane Watson, Cynthia Schorle, Sara Edge, Stephanie Prothero, and Shalynn Taylor. 


Downtown Alameda Business Association (DABA) President Donna Layburn has announced the appointment of Janet Magleby as the organization’s new executive director.  In her new role Magleby will oversee DABA’s operational and promotional programs., while developing new programs and events.

“We are thrilled to have Janet join DABA,” said Layburn. “She comes to us  with more than 25 years experience in marketing, promotion, PR, and event management.”