The 2018 Alameda Firefighters Toy Program (AFTP) is a partnership of the Alameda Collaborative for Children, Youth, and Their Families, Alameda Food Bank, Alameda Red Cross Youth, Alameda Firefighters and other community organizations. The program ensures that all low-income Alameda families who sign up at the Alameda Food Bank receive age-appropriate holiday toys for their children younger than 12 and gift cards for youth ages 13 to 17.

Mayor Spencer and City Council members:

My name is Debbie George and I am a retailer holding a state tobacco license here in Alameda. My family has owned and operated a business on Park Street for more than 45 years. 

During our small-business career, we have seen and experienced a number of challenges we have had to overcome. Our business started out in the 1970s as a decorator pillow shop and had to transition to whatever retail trend was on the rise to stay in business. 


Take a stroll downtown and enjoy all the wintry, whimsical wonder that is on display. From Shop Late Thursdays to the popular Hot Cocoa Crawl, downtown merchants have plenty to offer for a festive shopping experience. 


From Small Business Saturday to the popular Hot Cocoa Crawl, downtown merchants have plenty to offer for a festive holiday shopping experience. Let the merchants in Downtown Alameda help supply unique gifts, jewelry, clothing, toys, books and more!

Plus, shopping downtown is even easier since parking at all meters will be free all day on Saturdays through the end of the year. 

Flavored-tobacco products create brand-new bureaucracy

It was with a deep sense of relief that I read about the impending ordinance slated to descend on freedom of choice in Alameda. If the plan does nothing to stop young ruffians and rebels from smoking strawberry-flavored Marlboros and cherry-flavored Camels, it will, at a minimum, require retailers to get another license.