From the Desk of the Executive Director


The members and staff of the West Alameda Business Association (WABA) are very fortunate to be surrounded by talented and passionate directors, volunteers and consultants. Thanks to their extensive efforts, in the next several months many changes will be coming to WABA’s communications. A complete refresh of WABA’s online presence at will take effect this month — a very exciting time for West Alameda! Any suggestions are always welcome.

I am on the street often talking to merchants and people on the West End. Here are a few highlights of questions asked and conversations had.

A perpetual myth that goes around is that there are many vacant properties on Webster Street. All but one of the storefront properties that appears to be vacant have leases signed and are moving forward. The City of Alameda’s Economic Development Committee has made it a priority to work with the lease holders.  

Grocery Outlet will be opening on Buena Vista Avenue in December. There will be a job faire in August to fill the many positions needed. Grocery Outlet brings another option for grocery shopping on the West End and, at the same time, new jobs. 

J Gallery, a sister retail shop to J Couture, will be a great addition to Webster. J Gallery, opening soon, will offer high-end consignment furnishings and art.  

And who knew I would ever be talking about aphids on Webster Street? If you’ve noticed dark smudges on our sidewalks, it is because our trees have been infested with aphids. The trees are being treated and the sidewalks will be cleaned!

As always, it’s a pleasure to represent and advocate for West Alameda. Please contact me with questions or comments at

Linda Asbury is the excutive director of WABA.

West End Night Market on Tap July 13
The first-ever West End Night Market has been set for Friday, July 13, from 5 to 9 p.m. at the corner of Taylor Avenue and Webster Street.

The West End Night Market is an extension of the popular 2nd Friday Art Walk featuring music, craft vendors, live entertainment, beer garden, food trucks and kids activities.

Three local bands will perform live: The Lorenzo Wood Band will play rock and pop from 5:30 to 6 p.m.; The Matt Jaffe Band will perform indie rock from 6:30 to 7:15 p.m. and The Zack Bateman Band will play the blues from 7:45 to 8:30 p.m. DJ Danny Santos will fill the gaps. The Hula Hoopers will also perform live. 

Food trucks including Delicious Deli by Alameda’s India Palace, Locos Only and Opie’s GSB Truck will be serving up delicious eats.

Unique art vendors selling their wares on site during the Night Market include: Unsane Art, Iconic Meltdown, Baubles and Boudoirs, Kerri & Dante Jose, Feathered Outlaw, Lion and Lamb Studios, Usborne Books & More with Nancy Park and Radient Cup.

The Night Market is sponsored by Sierra Nevada and presented by the West End Arts and Entertainment District.