From the Desk of the Executive Director

Carolers, crafters, Santa Claus, hot chocolate, face painting — it’s all happening on Webster Street tomorrow night! I wish a bright and festive Happy Holidays to everyone. The West Alameda Business Association (WABA) invites everyone to celebrate with Santa on Webster, Friday, Dec. 13, from 5 to 9 p.m.

Santa will be a part of the West End’s 2nd Friday Art Walk. He will welcome families at the patio at Café Jolie, 1500 Webster St., for photos and hot chocolate. Alameda’s favorite face painter, Alana Dill, will be on-site to “paint” holiday cheer on smiling faces. 

Locals are invited to shop and dine while perusing a variety of hand-crafted and unique gifts from boutiques including Webster’s: Feathered Outlaw, J Couture and J Gallerie. Café Jolie will be open for an amazing prix-fixe pop-up dinner the restaurant will be hosting on a monthly basis. 

Additional entertainment this year will be provided by the Alameda Carolers who stroll through the district spreading their holiday cheer to homes and businesses.

Shoppers are encouraged to get in the giving back spirit by contributing to the West End’s warm coat and sock drive in support of Superhero Desserts’ homeless outreach efforts. Drop off locations will be at Superhero Desserts, 1449 Webster and The Fireside Lounge, 1453 Webster.

Santa on Webster is sponsored by WABA, the West End Arts & Entertainment District, Feathered Outlaw and Café Jolie.

WABA is happy to announce the launch of the 2019 Alameda Firefighters Toy Program, which ensures that all low-income Alameda families who sign up at the Alameda Food Bank will receive age-appropriate holiday toys for their children up to age 12 and gift cards for their youth ages 13 to 17. West End drop off locations include: Fire Station No. 2, 635 Pacific Ave., Bladium, 800 W. Tower Ave., or Elders Inn, 1721 Webster St. 

For complete details visit the City of Alameda website, 

Next spring, Webster Street’s resident art school, Studio 1.6, will be featured as part of the Art in City Hall program. Stay tuned for details in the spring to see this exciting selection of work from Alameda’s young artists.

As always, it is a great pleasure to represent and advocate for West Alameda, a neighborhood I call home. Feel free to contact me at or 523-5955.

Linda Asbury is the executive director of WABA.