From the Desk of the Executive Director

Courtesy photo    The 1500 block of Webster Street was bustling on Halloween as WABA hosted its annual “Trick-or-Treat on Webster Street” event.

October was a busy month at the West Alameda Business Association (WABA). We hosted our annual membership meeting and board elections. Congratulations to Daniel Hoy and Elie Zgheib of Grocery Outlet who were both re-elected to serve an additional three-year term on the board. 

We appreciate all the time board members continue to dedicate to improving the district. WABA is currently looking for members to support our marketing, membership, and economic development committees. If you are interested in volunteering, please consider attending a WABA board meeting held the third Wednesday of every month at 11 a.m., or get in touch with me directly, my contact information appears at the end of this column.

We glady welcomed hundreds to our annual “Trick-or-Treat on Webster Street.” Hundreds of families flocked to the street for goodies from more than 40 participating businesses. People said this was the biggest Halloween on Webster event yet! Be sure to check out WABA’s Instagram page for highlights from the day. A very special thank you to Grocery Outlet for their generous donation of candy for WABA’s member businesses to hand out.

In a blink of an eye, the holiday season will be upon us and WABA is working closely with the City of Alameda to support its Small Business Saturday initiative. The program encourages Alamedans to spend their dollars locally. Keep an eye out for the “Shop. Eat. Enjoy. LOCAL.” tote bags, posters and bookmarks. To obtain a supply of bags or posters for your business contact the WABA office. 

Another city-led initiative to support local shopping is free parking on Saturdays from Nov. 23 to Dec. 28. So, whether it’s strolling through the next 2nd Friday Art Walk on Dec. 13, perusing the Magickal Market on Friday, Nov. 29, or popping into one of Webster’s many boutiques after a visit to the farmer’s market there’s plenty of reasons to visit the street this holiday season. Be sure to check out our Facebook page for more details about holiday events and promotions.

News from City Hall
Last Thursday the City of Alameda celebrated the Community Service Award winners. Congratulations to Faction Brewing for snagging Business of the Year. Faction has generously supported many different causes around the Island. 

We also wanted to recognize the other West End nominees who are winners in our hearts: Sandy Russell from the Fireside Lounge and the Committee for a Sustainable Alameda for their work advocating for a zero-waste Alameda, particularly around our special events. Thank you for your service and generosity with your time to make Alameda a special place.

There is still time to get in on the city’s Façade Grant Program. Looking to make an improvement to awnings, signs, or even a mural on your business? The city will contribute funds to help make these improvements happen. If you have a historical façade in need of restoration the city could contribute up to 80 percent of the cost of the work. The deadline is Friday, Nov. 22. To learn more, contact Amanda Gehrke at

Heads up! The city will be kicking off its annual sewer replacement project which will focus heavily on the West End. For full details about the planned repair locations visit the city’s website at  

As always, it is a great pleasure to represent and advocate for West Alameda, a neighborhood I call home.

Linda Asbury is the executive director of WABA. She can be reached at or 523-5955.