Big company fits right in


When big companies move to a new city, they often talk about how they want to give back to the community. VF Outdoor puts its money where its mouth is.
VF Outdoor relocated its headquarters for its Action Sports brands (Jansport, The North Face and Timberland, among others) to Alameda less than two years ago. Last October, the company received a rebate from Alameda Municipal Power for its highly energy-efficient building. VF Outdoor immediately chose to give back to the community.
The Alameda Education Foundation (AEF) was extremely fortunate to serve as the conduit for this generosity, and we have made sure to put the funds to good use impacting thousands of K-12 public school students across Alameda. 
AEF used VF’s $50,000 donation to adopt 30 classroom teachers through our Adopt A Classroom program. These included elementary school physical-education teachers and middle and high school music, technology and science teachers. This impacts approximately 9,000 students.
The donation also helps support AEF’s middle-school sports program that serves more than 550 sixth- to eighth-grade student-athletes; and to enable us to sponsor a one-on-one sophomore academic counseling program at the three Alameda high schools, which will help close to 700 students with high school course selection and post-graduation planning.
As I write this letter, I am just informed that VF has committed 200 backpacks for the community wide Equipped 4 Success school supply drive that AEF coordinates.
Alameda is a community that values community involvement and support for its schools. I’d say VF Outdoor certainly fits right in. Welcome to Alameda, VF Outdoor!

— Bill Sonneman, President, Alameda Education Foundation